{"id":555,"date":"2026-08-26T12:15:39","date_gmt":"2026-08-26T12:15:39","guid":{"rendered":"https:\/\/news.baramsol.com\/?p=555"},"modified":"2026-08-26T12:15:39","modified_gmt":"2026-08-26T12:15:39","slug":"%ed%95%9c%ea%b5%ad%ec%bd%9c%eb%a7%88%ea%b0%80-57-%ed%8f%ad%eb%93%b1%ed%95%98%ea%b3%a0-%ec%97%90%ec%9d%b4%ed%94%bc%ec%95%8c-%ec%8b%9c%ec%b4%9d%ec%9d%b4-16%ec%a1%b0-%ec%9b%90%ec%9d%84-%eb%8f%8c%ed%8c%8c","status":"publish","type":"post","link":"https:\/\/news.baramsol.com\/?p=555","title":{"rendered":"\ud55c\uad6d\ucf5c\ub9c8\uac00 57% \ud3ed\ub4f1\ud558\uace0 \uc5d0\uc774\ud53c\uc54c \uc2dc\ucd1d\uc774 16\uc870 \uc6d0\uc744 \ub3cc\ud30c\ud55c \ubc30\uacbd\uc5d0\ub294 \ub2e8\uc21c \ud14c\ub9c8 \uc21c\ud658\ub9e4\uac00 \uc544\ub2cc \uc11c\uad6c\uad8c \uc624\ud504\ub77c\uc778 \uc720\ud1b5\ub9dd \ud655\uc7a5\uc774\ub77c\ub294 \uad6c\uc870\uc801 \uc2e4\uc801 \ub300\uc804\ud658\uc774 \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\ucd5c\uadfc \uad6d\ub0b4 \uc99d\uc2dc\uc5d0\uc11c \ud654\uc7a5\ud488 \uc139\ud130\uac00 \ucf54\uc2a4\ud53c\ub97c \uc555\ub3c4\uc801\uc778 \uaca9\ucc28\ub85c \ub530\ub3cc\ub9ac\uba70 \uac15\ud55c \ub7a0\ub9ac\ub97c \ud3bc\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. 8\uc6d4 \ud55c \ub2ec\uac04 \ucf54\uc2a4\ud53c \uc9c0\uc218\uac00 2.2% \uc0c1\uc2b9\ud558\ub294 \ub370 \uadf8\uce5c \ubc18\uba74, \ud55c\uad6d\ucf5c\ub9c8\ub294 57.6% \uae09\ub4f1\ud558\uba70 \uc0ac\uc0c1 \ucd5c\uace0\uac00\ub97c \uc0c8\ub85c \uc37c\uace0 \uc720\ud1b5 \ud50c\ub7ab\ud3fc \uc2e4\ub9ac\ucf58\ud22c\ub294 52.9%, \ubdf0\ud2f0\ud14c\ud06c \uae30\uc5c5 \uc5d0\uc774\ud53c\uc54c\uc740 30% \uc774\uc0c1 \uc0c1\uc2b9\ud558\uba70 \uc2dc\uac00\ucd1d\uc561 16\uc870 \uc6d0 \uace0\uc9c0\uc5d0 \uc62c\ub77c\uc130\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \uc77c\uac01\uc5d0\uc11c \uc81c\uae30\ud558\ub294 \uc8fc\ub3c4 \uc5c5\uc885(\ubc18\ub3c4\uccb4) \uc870\uc815\uc5d0 \ub530\ub978 \uc77c\uc2dc\uc801 &#8216;\uc790\uae08 \uc3e0\ub9bc(\uc21c\ud658\ub9e4)&#8217;\uc744 \ub118\uc5b4\uc120 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc218\ucd9c \ud1b5\uacc4\uc640 \uae30\uc5c5 \uc2e4\uc801 \ub370\uc774\ud130\ub294 \uc774\ubc88 \uc8fc\uac00 \ud3ed\ub4f1\uc774 \ud380\ub354\uba58\ud138 \uac1c\uc120\uc5d0 \ud655\uace0\ud55c \ubfcc\ub9ac\ub97c \ub450\uace0 \uc788\uc74c\uc744 \uc99d\uba85\ud569\ub2c8\ub2e4. 2025\ub144 10%\ub300\ub85c \uc7a0\uc2dc \uc228\uc744 \uace0\ub974\ub358 \uad6d\ub0b4 \ud654\uc7a5\ud488 \uc218\ucd9c \uc99d\uac00\uc728\uc740 2026\ub144 \ub4e4\uc5b4 \ub300\ubbf8 \uc218\ucd9c \uc99d\uac00\uc728\uc774 39%, \ub300\uc720\ub7fd \uc218\ucd9c \uc99d\uac00\uc728\uc774 65%\ub85c \ub3d9\ubc18 \ud3ed\uc99d\ud558\uba70 \uac00\ud30c\ub978 \uc7ac\uac00\uc18d \uad6c\uac04\uc5d0 \uc9c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uacfc\uac70 \uc911\uad6d \uc2dc\uc7a5 \uc758\uc874\ub3c4\uc5d0\uc11c \uc644\uc804\ud788 \ubc97\uc5b4\ub098 \ubd81\ubbf8\u00b7\uc720\ub7fd\uc758 \ub300\ud615 \uc624\ud504\ub77c\uc778 \uc720\ud1b5\ub9dd\uacfc \uc20f\ud3fc \ucee4\uba38\uc2a4\ub85c \uce68\ud22c \uc601\uc5ed\uc744 \ub113\ud78c \uacb0\uacfc, \uacc4\uc808\uc801 \ube44\uc218\uae30 \uc6b0\ub824\ub97c \uc9c0\uc6b0\uace0 \uc2e4\uc801 \uac00\uc2dc\uc131\uc744 \uadf9\ub300\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ubc18\ub3c4\uccb4 \ucc28\uc775 \uc2e4\ud604\uc5d0 \ub530\ub978 \uc720\ub3d9\uc131 \uc21c\ud658\ub9e4\ub97c \ub118\uc5b4 \uc2e4\uc81c \uc218\ucd9c \uc9c0\ud45c\uac00 \uac00\uc18d\ud654\ub418\ub294 \uc2e4\uc801 \uc7a5\uc138<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/01-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png\" alt=\"\ud55c\uad6d \ud654\uc7a5\ud488\uc758 \uc218\ucd9c \uae09\uc99d\uacfc \uae00\ub85c\ubc8c \ubb3c\ub958 \ud604\uc7a5\uc744 \uc2dc\uac01\ud654\ud558\uc5ec \uc2e4\uc801 \uc7a5\uc138 \ud380\ub354\uba58\ud138\uc744 \uac15\uc870\" class=\"wp-image-551\" srcset=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/01-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png 1408w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/01-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-300x164.png 300w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/01-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-1024x559.png 1024w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/01-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-768x419.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \ud654\uc7a5\ud488 \ub7a0\ub9ac\ub97c \ub450\uace0 \uc8fc\ub3c4\uc8fc\uc600\ub358 \ubc18\ub3c4\uccb4 \uc139\ud130\uac00 \uae30\uac04 \uc870\uc815\uc5d0 \ub4e4\uc5b4\uac00\uba74\uc11c \ucc28\uc775 \uc2e4\ud604\ub41c \uc2dc\uc911 \uc720\ub3d9\uc131\uc774 \uc0c1\ub300\uc801\uc73c\ub85c \ub35c \uc624\ub978 \uc5c5\uc885\uc73c\ub85c \uc774\ub3d9\ud558\ub294 &#8216;\uc21c\ud658\ub9e4&#8217;\ub85c \ud574\uc11d\ud558\ub824\ub294 \uc2dc\uac01\uc774 \uc874\uc7ac\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc5c5\uc885\uc774 \uc274 \ub54c \uc790\uae08\uc774 \ub3cc\uc544\uac00\uba70 \uc8fc\uac00\ub97c \ub744\uc6b0\ub294 \uc218\uae09 \ud604\uc0c1\uc774 \uc77c\ubd80 \uc791\uc6a9\ud55c \uac83\uc740 \uc0ac\uc2e4\uc774\uc9c0\ub9cc, \ud654\uc7a5\ud488 \uc5c5\uc885\uc758 \ucf54\uc2a4\ud53c \ub300\ube44 20~50\ubc30\uc5d0 \ub2ec\ud558\ub294 \ucd08\uacfc \uc218\uc775\ub960\uc740 \uc218\uae09 \uc694\uc778\ub9cc\uc73c\ub85c\ub294 \uc124\uba85\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud575\uc2ec \uc6d0\uc778\uc740 \ub192\uc740 \uc804\ub144\ub3c4 \uae30\uc800\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uc218\ucd9c \uc131\uc7a5\ub960\uc774 \ub2e4\uc2dc \ubc18\ub4f1\ud588\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ud55c\uad6d \ud654\uc7a5\ud488\uc758 \ubbf8\uad6d\ud5a5 \uc218\ucd9c \uc99d\uac00\uc728\uc740 2025\ub144 13%\uc5d0\uc11c 2026\ub144 39%\ub85c \ub6f0\uc5c8\uace0, \uc720\ub7fd\ud5a5 \uc218\ucd9c \uc99d\uac00\uc728\uc740 44%\uc5d0\uc11c 65%\ub85c \ub354\uc6b1 \uac00\ud314\ub77c\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8\ubc1c\uc131 \uc720\ud589\uc744 \uc9c0\ub098 \uad6c\uc870\uc801\uc73c\ub85c \uc18c\ube44 \uc800\ubcc0\uc774 \ud655\ub300\ub418\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uac1d\uad00\uc801 \uc99d\uac70\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uacb0\uad6d \uc99d\uc2dc \uc790\uae08\uc758 \uc774\ub3d9\uc740 \ub2e8\uc21c\ud55c \ud14c\ub9c8\uc131 \uc21c\ud658\ub9e4\uac00 \uc544\ub2c8\ub77c, \uac00\uc18d\ud654\ub418\ub294 \ub300\ubbf8\u00b7\ub300\uc720\ub7fd \uc218\ucd9c \ub370\uc774\ud130\uc640 \uc774\uc5d0 \ube44\ub840\ud574 \uc6b0\uc0c1\ud5a5\ud558\ub294 \uc8fc\uc694 \uae30\uc5c5\ub4e4\uc758 \ubd84\uae30 \uc601\uc5c5\uc774\uc775\uc5d0 \ubca0\ud305\ud55c \uc2e4\uc801 \uae30\ubc18\uc758 \uc790\uae08 \uc720\uc785\uc73c\ub85c \ud574\uc11d\ud558\ub294 \uac83\uc774 \ud0c0\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc911\uad6d \uc758\uc874 \ud0c8\ud53c\uc640 \uc544\ub9c8\uc874 \ud55c\uacc4\ub97c \ub118\uc5b4\uc120 \ubbf8\uad6d\u00b7\uc720\ub7fd \ub300\ud615 \uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c \uc9c4\ucd9c<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/02-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png\" alt=\"\ubbf8\uad6d\uacfc \uc720\ub7fd \ub300\ud615 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc73c\ub85c \ud655\uc7a5\ub41c K-\ubdf0\ud2f0 \uc2a4\ud0a8\ucf00\uc5b4 \uc9c4\uc5f4 \ubc0f \uc18c\ube44\uc790 \ubc18\uc751 \ubb18\uc0ac\" class=\"wp-image-552\" srcset=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/02-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png 1408w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/02-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-300x164.png 300w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/02-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-1024x559.png 1024w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/02-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-768x419.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uacfc\uac70 2010\ub144\ub300 \uc911\ubc18 K-\ubdf0\ud2f0 \uc804\uc131\uae30\ub294 \uc911\uad6d\uc778 \uad00\uad11\uac1d\uc758 \uba74\uc138\uc810 \uc18c\ube44\uc640 \uc911\uad6d \ud604\uc9c0 \uc218\ucd9c\uc5d0 \uc804\uc801\uc73c\ub85c \uae30\ub300\uc5b4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc9c0\uae08\uc758 \uc131\uc7a5 \ub3d9\ub825\uc740 \uc644\uc804\ud788 \uc11c\uad6c\uad8c\uc73c\ub85c \uad50\uccb4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uae30\uc874 \uc544\ub9c8\uc874(Amazon) \uc911\uc2ec\uc758 \ub2e8\uc77c \uc628\ub77c\uc778 \ud310\ub9e4 \ucc44\ub110\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc5bc\ud0c0(Ulta), \uc138\ud3ec\ub77c(Sephora), \ud0c0\uae43(Target), \uc6d4\ub9c8\ud2b8(Walmart) \ub4f1 \ub300\ud615 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc73c\ub85c \uc804\uc120\uc774 \ub113\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubbf8\uad6d \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc5d0\uc11c \uc544\ub9c8\uc874\uc774 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc740 \uc57d 23%\uc5d0 \ubd88\uacfc\ud55c \ubc18\uba74, \ubdf0\ud2f0 \uc804\ubb38\uc810 \ubc0f \ub300\ud615 \ub9e4\uc2a4 \ucc44\ub110\uc758 \ube44\uc911\uc740 40%\ub97c \uc0c1\ud68c\ud569\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ud55c\uad6d \ube0c\ub79c\ub4dc\ub4e4\uc774 \uacf5\ub7b5\ud558\uc9c0 \ubabb\ud588\ub358 2\ubc30 \uc774\uc0c1 \ud070 \uc624\ud504\ub77c\uc778 \ubcf8\uc9c4\uc73c\ub85c \uc9c4\uc785\uc774 \ubcf8\uaca9\ud654\ub41c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \ubbf8\uad6d \ucd5c\ub300 \ubdf0\ud2f0 \uc720\ud1b5\uc0ac \uc5bc\ud0c0\uc758 &#8216;K-\ubdf0\ud2f0 \uc6d4\ub4dc&#8217; \uc785\uc810 \ube0c\ub79c\ub4dc \uc218\ub294 2025\ub144 8\uac1c\uc5d0\uc11c 2026\ub144 17\uac1c \uc774\uc0c1\uc73c\ub85c \ub298\uc5b4\ub0ac\uc73c\uba70, \ud0c0\uae43\uacfc \uc6d4\ub9c8\ud2b8 \uc5ed\uc2dc \ub9e4\uc7a5 \ub0b4 \uc9c4\uc5f4 \uc0c1\ud488 \uc885\ub958(SKU)\ub97c \uacf5\uaca9\uc801\uc73c\ub85c \ud655\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc720\ub7fd \uc2dc\uc7a5\uc758 \ud655\uc7a5 \uc18d\ub3c4\ub294 \ubbf8\uad6d\ubcf4\ub2e4 \ub354 \uac00\ud30c\ub985\ub2c8\ub2e4. 2026\ub144 \ub4e4\uc5b4 \ud55c\uad6d \ud654\uc7a5\ud488 \uc804\uccb4 \uc218\ucd9c\uc5d0\uc11c \uc720\ub7fd\uc774 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc740 \ubbf8\uad6d\uc744 \ucc98\uc74c\uc73c\ub85c \uc55e\uc9c8\ub800\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uc758 \ub300\ud45c \ub4dc\ub7ed\uc2a4\ud1a0\uc5b4 \ubd80\uce20(Boots)\uc5d0\uc11c K-\ubdf0\ud2f0 \ub9e4\ucd9c\uc774 \uc804\ub144 \ub300\ube44 5\ubc30 \uae09\uc99d\ud558\uace0 \ud2f1\ud1a1\uc0f5(TikTok Shop) \ubdf0\ud2f0 \uac70\ub798\uc561\uc774 60% \ub298\uc5b4\ub098\ub294 \ub4f1, \uc628\u00b7\uc624\ud504\ub77c\uc778\uacfc \uc20f\ud3fc \ucee4\uba38\uc2a4\uac00 \uacb0\ud569\ud55c \ub2e4\ucc44\ub110 \ud655\uc0b0\uc774 \uc2e4\uc801 \uace0\uc131\uc7a5\uc744 \uacac\uc778\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\uc778\ub514 \ube0c\ub79c\ub4dc \ub09c\ub9bd\uc758 \ucd5c\ub300 \uc218\ud61c\uc790\uc778 \ud575\uc2ec ODM 3\uc0ac\uc758 \uad6c\uc870\uc801 \uc774\uc775 \ub808\ubc84\ub9ac\uc9c0<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/03-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png\" alt=\"ODM \uc81c\uc870\uc0ac\uc758 \uc5f0\uad6c\uac1c\ubc1c \uae30\uc220\ub825\uacfc \ub300\uaddc\ubaa8 \uc790\ub3d9\ud654 \uc0dd\uc0b0 \ub2a5\ub825\uc744 \uc804\ubb38\uc801 \uc2dc\uac01\uc73c\ub85c \uc804\ub2ec\" class=\"wp-image-553\" srcset=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/03-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png 1408w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/03-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-300x164.png 300w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/03-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-1024x559.png 1024w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/03-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-768x419.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uae00\ub85c\ubc8c \uc720\ud1b5 \ucc44\ub110 \ub2e4\ubcc0\ud654\uc758 \uacfc\uc2e4\uc740 \uc81c\uc870\uc790\uac1c\ubc1c\uc0dd\uc0b0(ODM) \uae30\uc5c5\ub4e4\uc5d0 \uc9d1\uc911\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. ODM\uc0ac\ub294 \uc790\uccb4 \ube0c\ub79c\ub4dc\ub97c \ub0b4\uc138\uc6b0\uc9c0 \uc54a\uace0 \uae00\ub85c\ubc8c \uc720\ud1b5\uc0ac\ub098 \uc778\ub514 \ube0c\ub79c\ub4dc\ub85c\ubd80\ud130 \uc8fc\ubb38\uc744 \ubc1b\uc544 \uc81c\ud488\uc744 \uc9c1\uc811 \uc5f0\uad6c\u00b7\uac1c\ubc1c\ud558\uace0 \uc644\uc81c\ud488\uc744 \uc0dd\uc0b0\ud574 \ub0a9\ud488\ud558\ub294 \ud575\uc2ec \uc778\ud504\ub77c \uae30\uc5c5\uc785\ub2c8\ub2e4. \uac1c\ubcc4 \ube0c\ub79c\ub4dc \uac04\uc758 \uce58\uc5f4\ud55c \ud765\ub9dd\uc131\uc1e0\uc640 \ubb34\uad00\ud558\uac8c K-\ubdf0\ud2f0 \uc2dc\uc7a5 \uc804\uccb4 \ud30c\uc774\uac00 \ucee4\uc9c8\uc218\ub85d \uacf5\uc7a5 \uac00\ub3d9\ub960\uc774 \uc0c1\uc2b9\ud558\uace0 \ub2e8\uc704\ub2f9 \uace0\uc815\ube44\uac00 \uac10\uc18c\ud558\ub294 \uad6c\uc870\uc801 \uc218\ud61c\ub97c \ub204\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6d\ub0b4 \ub300\ud45c ODM 3\uc0ac\uc778 \ud55c\uad6d\ucf5c\ub9c8, \ucf54\uc2a4\ub9e5\uc2a4, \ucf54\uc2a4\uba54\uce74\ucf54\ub9ac\uc544\ub294 2026\ub144 3\ubd84\uae30 \ud558\uacc4\ud734\uac00\uc640 \ucd94\uc11d\uc5d0 \ub530\ub978 \uc870\uc5c5\uc77c\uc218 \uac10\uc18c(\uc804\ubd84\uae30 \ub300\ube44 \uc57d 5\uc77c \ucd95\uc18c)\ub77c\ub294 \uacc4\uc808\uc801 \ube44\uc218\uae30\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \uacac\uace0\ud55c \uc2e4\uc801 \uac00\uc774\ub358\uc2a4\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud55c\uad6d\ucf5c\ub9c8\ub294 \uc120\ucf00\uc5b4 \ubc0f \uae30\ucd08 \ud654\uc7a5\ud488 \ubd80\ubb38\uc758 \uc555\ub3c4\uc801 \uae30\uc220\ub825\uc744 \ubc14\ud0d5\uc73c\ub85c \uae00\ub85c\ubc8c \uc120\ucf00\uc5b4 \uc0dd\uc0b0 \uc810\uc720\uc728\uc744 2\uc704\ub85c \ub04c\uc5b4\uc62c\ub838\uc73c\uba70, \ucf54\uc2a4\ub9e5\uc2a4\ub294 \uace0\uc9c8\uc801 \uc801\uc790\uc600\ub358 \ubbf8\uad6d \ubc95\uc778\uc758 \ud751\uc790 \uc804\ud658\uacfc \uad6d\ub0b4 \ubc95\uc778 \uc218\uc775\uc131 \ud68c\ubcf5\uc5d0 \ud798\uc785\uc5b4 \uc790\uae30\uc790\ubcf8\uc774\uc775\ub960(ROE)\uc774 2025\ub144 23.9%\uc5d0\uc11c 2026\ub144 30.6%\ub85c \ub300\ud3ed \uac1c\uc120\ub420 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud604\uc7ac \uc774\ub4e4 \uc8fc\uc694 ODM\uc0ac\uc758 12\uac1c\uc6d4 \uc120\ud589 \uc8fc\uac00\uc218\uc775\ube44\uc728(PER)\uc740 13~16\ubc30 \uc218\uc900\uc5d0 \uba38\ubb3c\ub7ec \uc788\uc5b4, \ubd84\uae30\ubcc4 \uc601\uc5c5\uc774\uc775 \uc99d\uac00 \uc18d\ub3c4\uc640 \uc11c\uad6c\uad8c \uce68\ud22c\uc728 \ud655\ub300\ub97c \uac10\uc548\ud560 \ub54c \ubc38\ub958\uc5d0\uc774\uc158 \ub9e4\ub825\uc774 \ucda9\ubd84\ud788 \uc720\uc9c0\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud558\ubc18\uae30 \ud53c\ud06c\uc544\uc6c3 \uc6b0\ub824\ub97c \ubb34\ub825\ud654\ud558\ub294 K-\ubdf0\ud2f0\uc758 \uc911\uc7a5\uae30 \ubc38\ub958\uc5d0\uc774\uc158 \uc7ac\ud3c9\uac00 \uae30\uc900<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/04-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png\" alt=\"\uc911\uc7a5\uae30 \uae30\uc5c5\uac00\uce58 \ub9ac\ub808\uc774\ud305 \ubc0f \ubc38\ub958\uc5d0\uc774\uc158 \ubd84\uc11d \ud658\uacbd\uc744 \ucc28\ubd84\ud55c \ube44\uc988\ub2c8\uc2a4 \ud1a4\uc73c\ub85c \ubcf4\uc870\" class=\"wp-image-554\" srcset=\"https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/04-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1.png 1408w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/04-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-300x164.png 300w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/04-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-1024x559.png 1024w, https:\/\/news.baramsol.com\/wp-content\/uploads\/2026\/08\/04-\ud55c\uad6d\ucf5c\ub9c8\uac00-57-\ud3ed\ub4f1\ud558\uace0-\uc5d0\uc774\ud53c\uc54c-\uc2dc\ucd1d\uc774-1-768x419.png 768w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uacfc\uac70 2024~2025\ub144 K-\ubdf0\ud2f0 \uc139\ud130\ub294 \uc5f0\ub9d0 \uc544\ub9c8\uc874 \uc1fc\ud551 \ud589\uc0ac \uc804\ud6c4\ub85c &#8216;\ud558\ubc18\uae30 \uace0\uc810(\ud53c\ud06c\uc544\uc6c3) \ub17c\ub780&#8217;\uc5d0 \ud729\uc2f8\uc774\uba70 \ubcc0\ub3d9\uc131\uc744 \uacaa\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 2026\ub144 \ud558\ubc18\uae30\ub294 \uc624\ud504\ub77c\uc778 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uc5f0\ub9d0 \ub300\uaddc\ubaa8 \uc1fc\ud551 \uc2dc\uc98c\uc744 \uc55e\ub450\uace0 3\ubd84\uae30\ubd80\ud130 \uc120\uc81c\uc801\uc73c\ub85c \uc548\uc804 \uc7ac\uace0\ub97c \ubc1c\uc8fc\u00b7\ud655\ubcf4\ud558\ub294 \uc720\ud1b5 \uad6c\uc870\uac00 \uc548\ucc29\ub418\uba74\uc11c \ub9e4\ucd9c \uacf5\ubc31\uacfc \uacc4\uc808\uc801 \uc2e4\uc801 \uc9c4\ud3ed\uc774 \ud06c\uac8c \uc644\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud5a5\ud6c4 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\uac00 \uc8fc\uc2dc\ud574\uc57c \ud560 \ud575\uc2ec \ubcc0\uc218\ub294 \uc11c\uad6c\uad8c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub0b4 2\ucc28\u00b73\ucc28 \uc7ac\ubc1c\uc8fc(\ub9ac\ud544 \uc8fc\ubb38) \uc9c0\uc18d \uc5ec\ubd80\uc640 \uad6c\ub2e4\uc774\uae00\ub85c\ubc8c(\uc870\uc120\ubbf8\ub140), \ubb34\uc2e0\uc0ac \ub4f1 \uc870 \ub2e8\uc704 \ub300\ud615 \ubdf0\ud2f0 \uae30\uc5c5\ub4e4\uc758 \uae30\uc5c5\uacf5\uac1c(IPO) \ucd94\uc9c4\uc5d0 \ub530\ub978 \uc5c5\uc885 \uc804\uccb4\uc758 \ube44\uad50\uac00\uce58(\uba40\ud2f0\ud50c) \uc0c1\ud5a5 \ud3ed\uc785\ub2c8\ub2e4. \ub9cc\uc57d \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \uc548\ucc29 \uc2e4\ud328\ub85c \uc778\ud55c \uc7ac\uace0 \ubc18\ud488\uc774 \ubc1c\uc0dd\ud558\uac70\ub098 \uc218\ucd9c \ubb3c\ub958\ube44\uac00 \uae09\ub4f1\ud55c\ub2e4\uba74 \ub2e8\uae30 \ub9c8\uc9c4\uc774 \ud6fc\uc190\ub420 \uc218 \uc788\uc73c\ub098, \ud604\uc7ac\uc758 \ucc44\ub110 \ud655\uc7a5 \ucd94\uc138\ub97c \uace0\ub824\ud560 \ub54c \uad6c\uc870\uc801 \uc0c1\uc2b9 \uae30\uc870\uac00 \ud6fc\uc190\ub420 \uac00\ub2a5\uc131\uc740 \ub0ae\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uacb0\ub860\uc801\uc73c\ub85c \uc774\ubc88 K-\ubdf0\ud2f0 \ub7a0\ub9ac\ub294 \ub2e8\uc21c \ud14c\ub9c8 \uc21c\ud658\ub9e4\uac00 \uc544\ub2c8\uba70, \uba54\ub514\ud050\ube0c\ub97c \ud1b5\ud574 \uae00\ub85c\ubc8c \uba54\uac00 \ube0c\ub79c\ub4dc\ub85c \ub3c4\uc57d \uc911\uc778 \uc5d0\uc774\ud53c\uc54c\uacfc \uc804 \uc138\uacc4 \uacf5\uae09\ub9dd\uc744 \uc7a5\uc545\ud55c \ud55c\uad6d\ucf5c\ub9c8\u00b7\ucf54\uc2a4\ub9e5\uc2a4 \ub4f1 \ud575\uc2ec ODM \uae30\uc5c5\uc744 \uc911\uc2ec\uc73c\ub85c \uc911\uc7a5\uae30 \ub9ac\ub808\uc774\ud305 \uad6d\uba74\uc744 \uc774\uc5b4\uac08 \uc804\ub9dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ucc38\uc870 \uc790\ub8cc<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.kita.net\" target=\"_blank\" rel=\"noopener\">\ud55c\uad6d\ubb34\uc5ed\ud611\ud68c(KITA) \uc218\ucd9c\uc785\ud1b5\uacc4 \ubc0f \uad6d\uac00\ubcc4 \ud654\uc7a5\ud488 \ubb34\uc5ed \ub3d9\ud5a5<\/a><\/li>\n<li><a href=\"http:\/\/data.krx.co.kr\" target=\"_blank\" rel=\"noopener\">\ud55c\uad6d\uac70\ub798\uc18c(KRX) \ud654\uc7a5\ud488 \ubc0f \uc8fc\uc694 \uc720\ud1b5\u00b7\uc81c\uc870 \uc5c5\uc885 \uc8fc\uac00 \ub4f1\ub77d\ub960 \ud1b5\uacc4<\/a><\/li>\n<li><a href=\"https:\/\/nielseniq.com\" target=\"_blank\" rel=\"noopener\">NielsenIQ Global Beauty &#038; Personal Care Market Dynamics Report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc \uad6d\ub0b4 \uc99d\uc2dc\uc5d0\uc11c \ud654\uc7a5\ud488 \uc139\ud130\uac00 \ucf54\uc2a4\ud53c\ub97c \uc555\ub3c4\uc801\uc778 \uaca9\ucc28\ub85c \ub530\ub3cc\ub9ac\uba70 \uac15\ud55c \ub7a0\ub9ac\ub97c \ud3bc\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. 8\uc6d4 \ud55c \ub2ec\uac04 \ucf54\uc2a4\ud53c \uc9c0\uc218\uac00 2.2% \uc0c1\uc2b9\ud558\ub294 \ub370 \uadf8\uce5c \ubc18\uba74, \ud55c\uad6d\ucf5c\ub9c8\ub294 57.6% \uae09\ub4f1\ud558\uba70 \uc0ac\uc0c1 \ucd5c\uace0\uac00\ub97c \uc0c8\ub85c \uc37c\uace0 \uc720\ud1b5 \ud50c\ub7ab\ud3fc \uc2e4\ub9ac\ucf58\ud22c\ub294 52.9%, \ubdf0\ud2f0\ud14c\ud06c \uae30\uc5c5 \uc5d0\uc774\ud53c\uc54c\uc740 30% \uc774\uc0c1 \uc0c1\uc2b9\ud558\uba70 \uc2dc\uac00\ucd1d\uc561 16\uc870 \uc6d0 \uace0\uc9c0\uc5d0 \uc62c\ub77c\uc130\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \uc77c\uac01\uc5d0\uc11c \uc81c\uae30\ud558\ub294 \uc8fc\ub3c4 \uc5c5\uc885(\ubc18\ub3c4\uccb4) \uc870\uc815\uc5d0 \ub530\ub978 \uc77c\uc2dc\uc801 &#8216;\uc790\uae08 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-1"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\ucd5c\uadfc \uad6d\ub0b4 \uc99d\uc2dc\uc5d0\uc11c \ud654\uc7a5\ud488 \uc139\ud130\uac00 \ucf54\uc2a4\ud53c\ub97c \uc555\ub3c4\uc801\uc778 \uaca9\ucc28\ub85c \ub530\ub3cc\ub9ac\uba70 \uac15\ud55c \ub7a0\ub9ac\ub97c \ud3bc\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. 8\uc6d4 \ud55c \ub2ec\uac04 \ucf54\uc2a4\ud53c \uc9c0\uc218\uac00 2.2% \uc0c1\uc2b9\ud558\ub294 \ub370 \uadf8\uce5c \ubc18\uba74, \ud55c\uad6d\ucf5c\ub9c8\ub294 57.6% \uae09\ub4f1\ud558\uba70 \uc0ac\uc0c1 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